Jo-sensei —
Following up on our YouTube conversation.
When you first mentioned it, I thought of it the way I'd think of any producer gig. Then I went home and started thinking it through — your work, the moment we're in, what The En Approach actually is — and I realized this isn't a YouTube job. It's the first chapter of something much bigger.
That's why this proposal turned into something longer than I'd planned. What follows is what I think your channel could look like in Year 1, Year 2, and Year 3 — and why I'd very much like to help you build it.
About 12 minutes to read.
And almost no one is positioned to use them.
The window is open. It will not stay open.
Five physicians, five different starting points. Same trajectory.
By month 12, the channel will have:
Your status has already changed. We are at the beginning.
By month 24:
That is the moment a method goes from personal philosophy to named modality. There are not many of those alive in our generation.
By month 36:
Book deal with Penguin / HarperOne / Avery range — advance in the $100K–$300K range based on platform metrics, with an established speaking and podcast tour to support launch.
Wellness summits, integrative medicine conferences, corporate wellness — speaking fees in the $25K–$75K range.
Patients flying in from out of state to your California clinic, supported by concierge-tier pricing the brand makes defensible.
A curated supplement or testing line, white-labeled with rigorous selection — a category Mark Hyman, Peter Attia, and Casey Means have all monetized.
The En Approach Foundation — funding integrative medicine research and access for under-resourced patients. The legacy phase.
The only variable is whether you start now or in three years.
The channel is not a side hustle. It is a structural upgrade to your practice.
| Metric | Today | Year 2 Projected |
|---|---|---|
| New patient inquiries / month | baseline | 5–10× current volume |
| Geographic reach | California metro | National + international (concierge) |
| Patient willingness to pre-pay | Standard | Premium tier supported by brand authority |
| Clinic positioning | "An integrative practice" | The integrative practice associated with The En Approach |
| Patient acquisition cost | Word-of-mouth + Google | Inbound from content (lower CAC, higher LTV) |
Trust is pre-built. Compliance is higher. Outcomes are better. They tell their friends.
The channel makes your clinic better at being a clinic.
This is a structural moat.
Berg cannot do it (no Eastern training). Hyman cannot do it (functional, not Eastern). Attia cannot do it (longevity-focused). The integrative-medicine MDs who could do it have not built channels.
You are alone in this position. The position is the asset.
The audience does not encounter the channel — the channel encounters the audience, repeatedly, where they already are.
Every piece of content has three jobs: educate the audience, attract a sponsor, qualify a future course buyer.
YouTube monthly search volume, English-language only.
| Query | Monthly searches |
|---|---|
| "always tired thyroid normal" | 40,000+ |
| "ibs natural treatment" | 80,000+ |
| "anxiety physical cause" | 60,000+ |
| "hormone test doctor won't order" | 25,000+ |
| "melatonin not working" | 50,000+ |
| "fertility over 40" | 90,000+ |
Source: Google Keyword Planner, Q1 2026.
The demand is enormous. The supply — credible, integrative, MD-led — is almost zero.
This is your patient panel — at scale.
No agency. No production crew on payroll. No ego layer between your work and the camera.
25+ years as a journalist. Hollywood Foreign Press Association member, Golden Globes voter.
Director of two acclaimed documentary films: Kampai! For the Love of Sake and Kampai! Sake Sisters — work that turned the word "Kampai" into an internationally-recognized name in the sake industry.
Founder, KAMPAI. Sake industry media platform launched 2026.
Your patient. Which means I have first-hand experience of why The En Approach works — the kind of conviction the camera will capture.
One filming session every two to three weeks. Thirty minutes per script review. One hour every other week for podcast guest interviews. That's it.
Read this the way you would read it on camera.
If they keep watching past second 55, they will watch to the end.
This is the safest version of this opportunity that exists.
I produce one full episode at no cost to you — shot in a single afternoon at your clinic, fully edited, finished to broadcast quality. You see exactly what the show feels like before any commitment.
We watch the finished episode together. From there, two clean options: move forward with the channel and sign the producer agreement, or keep the episode for yourself and walk away. No pressure, no obligation.
If we move forward, the channel launches. Episode 1 publishes. I run distribution end-to-end.
Three questions for that conversation:
I'm ready to start the week you say go.